{"id":53631,"date":"2025-10-16T21:44:58","date_gmt":"2025-10-17T01:44:58","guid":{"rendered":"https:\/\/unaburo.com\/etudes-de-cas\/a-model-philanthropic-transformation-at-la-presse\/"},"modified":"2025-11-17T18:32:21","modified_gmt":"2025-11-17T23:32:21","slug":"une-migration-philanthropique-exemplaire-pour-la-presse","status":"publish","type":"page","link":"https:\/\/unaburo.com\/fr\/etudes-de-cas\/une-migration-philanthropique-exemplaire-pour-la-presse\/","title":{"rendered":"Une migration philanthropique exemplaire pour La Presse"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb45deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(123,162,175,0.75) 0%|rgba(83,128,150,0.76) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(123,162,175,0.75)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(83,128,150,0.76)\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/unaburo.com\/wp-content\/uploads\/1_lapresse_case-study_Header-Image.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb0px||150px|\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||100px|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb bottom_divider_style=\u00a0\u00bbwaves2&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_free_form=\u00a0\u00bbtable, tr, td {||  border:none !important;||}\u00a0\u00bb border_color_all=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse;\">\n<tbody>\n<tr>\n<td style=\"width: 30%; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unaburo.com\/wp-content\/uploads\/Francois-Guy_La-Presse.png\" width=\"142\" height=\"142\" alt=\"\" class=\"wp-image-53412 alignnone size-full\" \/><\/td>\n<td style=\"width: 90%;\">\n<h4><span style=\"color: #ffffff;\">Fran\u00e7ois Guy<\/span><\/h4>\n<h5><span style=\"color: #ffffff;\">Vice Pr\u00e9sident des technologies, La Presse<\/span><\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_free_form=\u00a0\u00bbelement.style {||    padding: 0 0 0 0;||}\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1127321040?h=0c7468452a&#038;badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" title=\"2025_10_14_UNA_BURO_LA_PRESSE_V4 ENGLISH SUBS\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Journalisme qu\u00e9b\u00e9cois :<\/h2>\n<h1><strong>Une migration philanthropique exemplaire pour La Presse<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Client<\/h3>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/unaburo.com\/wp-content\/uploads\/2012_logo_for_La_Presse_newspaper.svg_.png\u00a0\u00bb title_text=\u00a0\u00bb2012_logo_for_La_Presse_newspaper\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb263px\u00a0\u00bb max_height=\u00a0\u00bb97px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/unaburo.com\/wp-content\/uploads\/2_lapresse_case-study_Intro-Image.png\u00a0\u00bb title_text=\u00a0\u00bb2_lapresse_case-study_Intro-Image\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Fond\u00e9e en 1884, La Presse est le plus ancien quotidien francophone d\u2019Am\u00e9rique du Nord \u2013 ainsi que le plus lu, en rejoignant de deux \u00e0 trois millions de personnes chaque jour. Sa couverture prim\u00e9e, rigoureuse et diversifi\u00e9e de l\u2019actualit\u00e9 est publi\u00e9e en \u00e9dition num\u00e9rique sur tablette, mobile et Web.<\/p>\n<p>C\u2019est \u00e9galement une organisation journalistique enregistr\u00e9e (OJE) \u00e9voluant dans une structure \u00e0 but non lucratif depuis 2018. Sa mission : offrir une information de qualit\u00e9, gratuite et accessible \u00e0 tous. Ses activit\u00e9s sont financ\u00e9es en grande partie par des ventes publicitaires, mais aussi gr\u00e2ce \u00e0 la g\u00e9n\u00e9rosit\u00e9 de quelque 100\u2009000 donatrices et donateurs.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Situation<\/h3>\n<p>Quand La Presse lan\u00e7ait son programme philanthropique en 2019, elle partait de z\u00e9ro et devait instaurer de nouveaux processus d\u2019affaires pour solliciter des dons. Au terme d\u2019un appel d\u2019offres, le m\u00e9dia a choisi un logiciel de gestion de la relation client (CRM) r\u00e9pondant \u00e0 ses besoins alors tr\u00e8s simples : b\u00e2tir une base de donn\u00e9es des donatrices et donateurs, puis remettre des re\u00e7us fiscaux.<\/p>\n<p>\u00ab\u2009Rapidement, on s\u2019est rendu compte que l\u2019outil en place ne nous permettait pas de r\u00e9aliser nos r\u00eaves et nos ambitions en faisant \u00e9voluer notre pratique philanthropique\u2009\u00bb, souligne Fran\u00e7ois Guy, Vice Pr\u00e9sident des technologies.<\/p>\n<p>L\u2019organisation a identifi\u00e9 que Salesforce Nonprofit Cloud serait une solution mieux adapt\u00e9e, mais s\u2019inqui\u00e9tait de la complexit\u00e9 de la migration. \u00ab\u2009Je voyais \u00e7a comme un projet ultra risqu\u00e9, compliqu\u00e9 et strat\u00e9gique n\u00e9cessitant la certitude d\u2019avoir trouv\u00e9 le bon partenaire \u00bb, se souvient Fran\u00e7ois Guy. La Presse a retenu les services d\u2019Una Buro, qui lui a \u00e9t\u00e9 chaudement recommand\u00e9e par l\u2019\u00e9quipe de Salesforce.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/unaburo.com\/wp-content\/uploads\/3_lapresse_case-study_situation-2.jpg\u00a0\u00bb title_text=\u00a0\u00bb3_lapresse_case-study_situation-2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>D\u00e9fi<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/unaburo.com\/wp-content\/uploads\/4_lapresse_case-study_challenge-2.jpg\u00a0\u00bb title_text=\u00a0\u00bb4_lapresse_case-study_challenge-2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>L\u2019objectif \u00e9tait bien pr\u00e9cis : <strong>migrer d\u2019une plateforme devenue d\u00e9su\u00e8te vers une solution technologique plus robuste, mieux adapt\u00e9e \u00e0 la croissance du nombre de donatrices et de donateurs<\/strong>. Cette migration impliquant des centaines de milliers d\u2019inscriptions aux centaines de champs devait se faire sans perturber les activit\u00e9s.<\/p>\n<p>Par souci d\u2019efficacit\u00e9, Una Buro a encadr\u00e9 le mandat comme suit :<\/p>\n<ul>\n<li>Int\u00e9grer la nouvelle solution \u00e0 la plateforme interne de La Presse<\/li>\n<li>Se concentrer uniquement sur les fonctionnalit\u00e9s indispensables<\/li>\n<li>Cr\u00e9er un environnement d\u2019\u00e9troite collaboration pour r\u00e9aliser le projet dans de courts d\u00e9lais<\/li>\n<\/ul>\n<p>Un tel chantier technologique n\u00e9cessite habituellement 18 mois, de l\u2019analyse au d\u00e9ploiement.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Solution<\/h3>\n<p>UnaBuro a int\u00e9gr\u00e9 et personnalis\u00e9 Salesforce Nonprofit Cloud afin de r\u00e9pondre aux attentes de La Presse, notamment :[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_free_form=\u00a0\u00bbtable, tr, td {||  border:none !important;||}\u00a0\u00bb border_color_all=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse;\">\n<tbody>\n<tr>\n<td style=\"width: 25%; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unaburo.com\/wp-content\/uploads\/heart-2.png\" width=\"39\" height=\"39\" alt=\"\" class=\"wp-image-53400 alignnone size-full\" \/><\/td>\n<td style=\"width: 75%;\">G\u00e9rer les dons et l\u2019\u00e9mission des re\u00e7us fiscaux<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unaburo.com\/wp-content\/uploads\/level.png\" width=\"39\" height=\"39\" alt=\"\" class=\"wp-image-53402 alignnone size-full\" \/><\/td>\n<td style=\"width: 75%;\">Int\u00e9grer les paliers de reconnaissances propres \u00e0 l\u2019organisation<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/unaburo.com\/wp-content\/uploads\/Training.png\" width=\"39\" height=\"39\" alt=\"\" class=\"wp-image-53404 alignnone size-full\" \/><\/td>\n<td style=\"width: 75%;\">Former l\u2019\u00e9quipe interne<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Fran\u00e7ois Guy a rendu disponibles les meilleurs effectifs de son d\u00e9partement \u00e0 toutes les \u00e9tapes du projet. La communication en continu et les prises de d\u00e9cisions rapides ont permis un d\u00e9ploiement dans un temps record.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/unaburo.com\/wp-content\/uploads\/5_lapresse_case-study_solution-2.jpg\u00a0\u00bb title_text=\u00a0\u00bb5_lapresse_case-study_solution-2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb||8px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>R\u00e9sultats<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb24px|24px|24px|24px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||flex-wrap:wrap;\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#7BA2AF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>\u00ab\u2009Les gens d\u2019Una Buro ont d\u00e9montr\u00e9 une ma\u00eetrise fine du mod\u00e8le de donn\u00e9es sous-jacent et une longue feuille de route en migrations de syst\u00e8mes comme le n\u00f4tre, explique Fran\u00e7ois Guy. Chaque probl\u00e8me potentiel, ils l\u2019avaient d\u00e9j\u00e0 rencontr\u00e9 et savaient comment le r\u00e9soudre. Le lancement du projet a \u00e9t\u00e9 un immense soulagement : \u00e7a s\u2019est pass\u00e9 exactement tel que pr\u00e9vu.\u2009\u00bb<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_line_height=\u00a0\u00bb2em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"font-size: 30px; text-align: left;\">Projet livr\u00e9 <strong>12 mois<\/strong> plus t\u00f4t que l\u2019\u00e9ch\u00e9ancier habituel<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"font-size: 10px;\">L\u2019\u00e9troite collaboration a permis un d\u00e9ploiement en seulement 6 mois, comparativement aux 18 mois typiques d\u2019un mandat d\u2019une telle ampleur.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb16px|16px|16px|16px|false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:flex;||flex-wrap:wrap;\u00a0\u00bb border_radii=\u00a0\u00bbon|8px|8px|8px|8px\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#7BA2AF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"font-size: 30px; text-align: left;\">Projet livr\u00e9 <strong>12 mois<\/strong> plus t\u00f4t que l\u2019\u00e9ch\u00e9ancier habituel<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb min_height=\u00a0\u00bb67px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"font-size: 10px;\">L\u2019\u00e9troite collaboration a permis un d\u00e9ploiement en seulement 6 mois, comparativement aux 18 mois typiques d\u2019un mandat d\u2019une telle ampleur.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\u00ab\u2009Les gens d\u2019UnaBuro ont d\u00e9montr\u00e9 une ma\u00eetrise fine du mod\u00e8le de donn\u00e9es sous-jacent et une longue feuille de route en migrations de syst\u00e8mes comme le n\u00f4tre, explique Fran\u00e7ois Guy. Chaque probl\u00e8me potentiel, ils l\u2019avaient d\u00e9j\u00e0 rencontr\u00e9 et savaient comment le r\u00e9soudre. Le lancement du projet a \u00e9t\u00e9 un immense soulagement : \u00e7a s\u2019est pass\u00e9 exactement tel que pr\u00e9vu.\u2009\u00bb[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_line_height=\u00a0\u00bb1.25em\u00a0\u00bb custom_margin=\u00a0\u00bb||1px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"font-size: 30px; text-align: left;\"><strong>Acc\u00e8s instantan\u00e9<br \/>\n<\/strong>aux informations souhait\u00e9es<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"font-size: 10px;\">Avant l\u2019ancienne base de donn\u00e9es, il fallait souvent patienter plus de 30 secondes pour obtenir les r\u00e9sultats d\u2019une seule recherche. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Gr\u00e2ce \u00e0 des rencontres quotidiennes et une communication continue, une chimie s\u2019est rapidement install\u00e9e entre les deux organisations. \u00ab\u2009Nous sommes passionn\u00e9s par le journalisme de qualit\u00e9 et eux, le soutien aux OBNL, observe Fran\u00e7ois Guy. Je crois que notre alignement de personnalit\u00e9s et de comp\u00e9tences techniques a fait du projet un immense succ\u00e8s.\u2009\u00bb<\/p>\n<p>Sans pouvoir en d\u00e9voiler les d\u00e9tails, le m\u00e9dia pr\u00e9cise que la croissance des dons s\u2019est maintenue tout au long de l\u2019ann\u00e9e. L\u2019approche humaine d\u2019Una Buro a su mettre en confiance les agents philanthropiques du groupe, surtout ceux et celles ayant moins d\u2019aptitudes technologiques. L\u2019exp\u00e9rience de don en ligne est aussi plus fluide et coh\u00e9rente qu\u2019auparavant.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb z_index=\u00a0\u00bb1&Prime; custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Apr\u00e8s cette victoire d\u2019\u00e9quipe, Fran\u00e7ois Guy invite les organisations \u00e0 faire confiance \u00e0 leurs partenaires. \u00ab\u2009\u00c7a ne sert \u00e0 rien d\u2019engager des sp\u00e9cialistes, puis de prendre le contr\u00f4le du projet, croit-il. C\u2019est se priver de la valeur de son investissement.\u2009\u00bb[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.25.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<strong>\u00ab\u2009Cette collaboration avec l\u2019\u00e9quipe incroyable de La Presse confirme que, peu importe les d\u00e9fis technologiques ou la complexit\u00e9 d\u2019un projet, le succ\u00e8s est assur\u00e9 quand les bonnes personnes s\u2019unissent.\u2009\u00bb<\/strong>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_free_form=\u00a0\u00bbtable, tr, td {||  border:none !important;||}\u00a0\u00bb border_color_all=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<table border=\"0\" style=\"width: 100%; border-collapse: collapse;\">\n<tbody>\n<tr>\n<td style=\"width: 30%; text-align: center;\"><img loading=\"lazy\" decoding=\"async\" style=\"border-radius: 100%;\" src=\"https:\/\/unaburo.com\/wp-content\/uploads\/\/Julia-1024x1024.jpg\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-image-53172 alignnone size-large\" srcset=\"https:\/\/unaburo.com\/wp-content\/uploads\/Julia-1024x1024.jpg 1024w, https:\/\/unaburo.com\/wp-content\/uploads\/Julia-300x300.jpg 300w, https:\/\/unaburo.com\/wp-content\/uploads\/Julia-150x150.jpg 150w, https:\/\/unaburo.com\/wp-content\/uploads\/Julia-768x768.jpg 768w, https:\/\/unaburo.com\/wp-content\/uploads\/Julia-400x400.jpg 400w, https:\/\/unaburo.com\/wp-content\/uploads\/Julia-1080x1080.jpg 1080w, https:\/\/unaburo.com\/wp-content\/uploads\/Julia-1280x1280.jpg 1280w, https:\/\/unaburo.com\/wp-content\/uploads\/Julia-980x980.jpg 980w, https:\/\/unaburo.com\/wp-content\/uploads\/Julia-480x480.jpg 480w, https:\/\/unaburo.com\/wp-content\/uploads\/Julia.jpg 1512w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/td>\n<td style=\"width: 90%;\">\n<h4>Julia Khon<\/h4>\n<h5>Pr\u00e9sidente et fondatrice d\u2019Una Buro<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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